B2B & MENA Market Consulting

Getting your business a real foothold in the Arabic-speaking market.

جسر عملي بين شركتك وأسواق الشرق الأوسط

I help B2B and SaaS companies research, understand, and build pipeline in Saudi Arabia, the UAE, Egypt, and the wider GCC — with verified lead lists, market context, and outreach that reads like it was written by someone who actually knows the region.

What I do

Three ways to get moving in MENA

Scoped, practical work — not a retainer you have to guess the value of.

01

B2B Lead Generation

Verified lists of companies and decision-makers, matched to your ICP — with a reason each one is a fit, not just a name and a title.

02

MENA Market Research

Straight answers on who the buyers are, how they decide, and what will and won't translate from your home market.

03

Sales Development

Arabic and English outreach, CRM-ready pipelines, and qualification — so your team spends time on real conversations.

Why me

Business background, not just a language skill

  • EducationBachelor of Business (Hons), Marketing — Limkokwing University of Creative Technology
  • ExperienceBranch management, client relations & marketing consulting, 2007–2020
  • LanguagesNative Arabic · Working English
  • Based inCairo, Egypt

Arabic fluency gets a lot of people in the door. What keeps a project useful past the first call is understanding how the business itself works — pricing conversations, how decisions actually move through a company, and what a rushed, translated pitch does to trust in this region.

That's the part of this that comes from running an actual branch, managing client relationships day to day, and doing marketing work that had to hold up commercially — not just look good. I bring that, plus current B2B sales, CRM, and lead-generation practice, to every project.

Small, defined engagements first. If the work is good, we talk about what a longer relationship looks like.

Musaab Mahfadi Every project on this site is reviewed and delivered personally — no subcontracted work, no reselling.
Saudi Arabia United Arab Emirates Egypt GCC — broader

Get in touch

Tell me what you're trying to reach in the region

Fastest way to start: a short message on LinkedIn or Upwork with what you're building and who you're trying to reach.